The jump from barn to business began with my job at a specialty dental practice. While receiving marketing training, attending marketing conventions, being mentored by marketing consultants, and partaking in marketing campaigns, my passion for strategic thinking and effective communication was ignited. Through this, I learned the power social media marketing efforts hold and how they can be used to help unconventional industries expand and achieve relevancy online. 

With this experience, I returned to the farm and developed a marketing strategy for my family’s founded business, Ralph’s Farm Market. After running several successful social media campaigns, assisting with their company rebrand, and initiating digital marketing campaigns that helped with the launch of their new market, the potential for growth was undeniable. I quickly learned that social media and digital marketing can communicate a brand’s quality, trustworthiness, and authenticity to a local community - when done correctly. This realization motivated me to pursue a Digital Marketing Certificate from Red Academy to help businesses use modern marketing tactics to grow and connect within their community.

Using my training in social media advertising and digital marketing, I have curated campaigns and strategies that helped local businesses in Vancouver and Langley significantly increase their profit margins. This direct conversion allowed me to better understand the evolving needs of businesses in the digital age. Creating a formula of my own - based on online algorithms and social media platforms - I have harnessed my expertise to focus on the growth of my clients, providing their businesses with content that converts to leads and sales.